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Intercept Interviews

noun interview 38462Intercept interviews are a method of collecting data and information in high traffic areas for immediate feedback from willing participants. Capturing real-time feelings, views, and emotional responses. The results of these types of interviews are usually authentic and very raw. It is a great way for your audience to feel engaged and make their voices heard.

Another benefit of this method is to capture elusive audiences. At the very least, it provides an opportunity to invite people to further participate in another form of market research.

The ability to provide highly detailed information and data after an intercept interview is a major asset to this type of research. Typically, the intercept team will spend several hours interacting with and interviewing participants for more opportunities for higher quality responses. Also, this approach provides dynamic feedback, giving the participant a chance to form complex answers and context to the situation or event.

This form of data collection can be challenging, but the team at Zogby Analytics is highly experienced and fully capable of performing this task. Our team has decades of experience, with a variety of connections at our disposal for excellent results. We also have the necessary tools and equipment to help optimize speed and accuracy of data collection.

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Call us today for more information about our intercept interview services. Remember, we can also provide a variety of other market research services. We want to be your number one resource of market research, data analytics, and reporting, to help benefit your organization.

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