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Data | Analyze | Report | Strategies
The Zogby Analytics Team brings decades of experience, knowledge, and cutting edge technology to help meet and exceed the objectives of your project, campaign or clients. We provide the tools necessary to help you realize your goals. Our services can help you make meaning out data so you can make informed strategic and financial decisions. We also provide instant credibility of your survey results and can generate earned media opportunities from co-branded research as data becomes available to you.You have questions, who are your best customers, where are they, how to retain them, which product "speaks" to the market, what's the best message, what do people really think?
We help you find the answers. Whether on the phones, face-to-face, or online, we'll partner with you to create a research project that gets at the core of your business, product or message. And we don't stop until your questions are answered. Some people just want the data, we can do that. Some people want help with the analysis, want to see more deeply what the answers really mean. We can do that too.
Zogby Analytics provides several services and political articles related to public opinion and market research. We keep up on researching and collecting data about the latest presidential election and other newsworthy topics as more information and events unfold. Our talent lies in providing the following types of research:
Research Methodologies
Internet-based Polling and Online Surveys
The Zogby Online Survey is conducted via sub-panels of individuals around the world that have agreed to participate from time to time in online opinion research studies. Participants are randomly contacted by email, and if they agree to participate, are able to login to a secure username and password protected website. No participant that is invited to our surveys will know ahead of time the subject matter of the survey.
Potential respondents are randomly sampled from the panels. Quota sampling is used as needed to ensure the sample composition resembles the target population. For a standard nationwide survey, sampling is proportional to gender, age, race, and geography. This type of random survey methodology is highly accurate, cost-effective, and efficient.
Live Operator Telephone Polling
Each Zogby telephone survey is conducted by live interviewers using Computer Aided Telephone Interviewing (CATI) software that utilizes the latest technology for sample management, question design, advanced question triggering, and security. Utilizing live in-person interviewers to conduct surveys increases efficiency, lowers non-response bias, and results in the highest quality data possible making our call center one of the most professional and effective call centers in the public opinion research industry-in addition to being one of the few in-house call centers. Each one of our professional interviewers has 10+ years' experience conducting surveys.
Automated Telephone Polling
In automated telephone polling, respondents are contacted over the phone by our in-house computer software platform. This gives Zogby Analytics total control over the entire survey process, providing consistency, efficiency of and low desirability bias of online surveys over the phone. Our automated surveys can be conducted via the general public, a targeted phone list, or membership list, on important issues that an organization is facing. Automated surveys are effective because of the sheer volume of responses that they receive. Whether from a simple one question poll to a complex multi-question survey, our automated surveys can provide critical feedback on important issues quickly. They are also less expensive than live agent surveys.
Customer Satisfaction Surveys
Zogby Analytics prides itself on surveys administered to members or customers to gauge their satisfaction with a specific product or service. Quality measurement is an integral piece of an organization's mission and viability. Zogby Analytics has four decades experience conducting satisfaction surveys to monitor overall cost, schedule, and performance. These benchmarks and criteria enable Zogby Analytics to effectively manage and monitor the full range of customer satisfaction metrics. We know how to ask questions that will identify quality concerns.
Market research is a process of gathering, analyzing, and interpreting information about a given market, sector, or product. Zogby Analytics has four decades of experience surveying customers, potential customers and business-decision makers regarding market trends, plans, attitudes, and opportunities. The Zogby Analytics market research studies and surveys allows companies to discover their target market and get opinions and other feedback from consumers about their interest concerning specific products or services.
Whether online or in-person Zogby Analytics can bring together a demographically diverse group of people assembled to participate in an in-depth discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, advertising campaign, product launch, television series, etc. These focus-groups are guided by experienced moderators. Written analyses of the major themes are provided in addition to the audio or video recording,
Analytics/Detailed Professional Analysis of Data
The Zogby Analytics approach is a full-service methodology that specializes in providing end-to-end survey research services for government and commercial clients. ZA's market offerings include research design consultation, questionnaire design, data collection and processing, statistical analysis and sample design, report preparation, data visualization, action planning, qualitative research services, and data-driven decision-making. Zogby Analytics experts will provide scientific and technical expertise on research design for clients who wish to understand and diagnose aspects of their core mission and research objectives. Our reporting capabilities include analysis of key demographic groups, especially those that deviate from the overall trend; identifying areas of concern and results that you should be encouraged by, and infographics aimed to disseminate key findings to the masses -- from facilitating further data exploration to briefing decks for executive audiences.
Other Types of Research
- Intercept Interviews: are useful when data needs to be captured at a specific site/location, such as a busy street corner or a historic site.
- Influencer Surveys: in-depth surveys utilized for small, specialized audiences, such as opinion leaders.
- Dial Testing: testing audio/video clips among audiences in real-time. Survey results are collected through a hand-held voting device and can be displayed in real-time for immediate use.
- SMS Polls: rapid response surveys, allowing users to text their responses to a given number from anywhere using their mobile phones.
- Hard to Reach Populations: Surveying difficult to reach populations is one of our hallmarks. Whether C suite executives or people in other countries, from London to Saudi Arabia, we've surveyed them all. Or perhaps you're interested only in respondents who need a particular drug, or doctors who use a specific piece of equipment, or adults who only use one sort of coffee, whatever it is, we will find them. Just ask!
- Channel Checking: Independent third party analysis is the key to successfully investigating a company for your investment purposes. We are experts in this area and have done hundreds of channel checking projects. We understand the value of this work, and we know that in addition to needing a complete picture, you require complete non-disclosure. Contact us today for information regarding your channel checking needs.
The Process
For over four decades, Zogby Analytics has a time-tested process in delivering the most accurate results and the highest quality data. We are constantly updating these processes and staying ahead of the curve on new trends and current events. Does this mean you get a cookie-cutter, boilerplate project? Absolutely not! Each project is tailor-made to fit the needs of every single client.
Data
First and foremost is the data, the crux of each research project. You tell us who you want to gauge opinions on and we will find the target population and maybe even add in a suggestion or two.
Analyze
Once the project is complete in the field, our statisticians, which includes our resident PhD, compile all of the responses and prepare the data tables, as well as look for key talking points in the top-line data as well in the sub-groups.
Report
Just need the data tables? We can do that, but you'd be missing out on our second-to-none reports. Our written reports not only present the data as a whole, but also explains to you what it all means. Our reports include graphs of each question, an executive summary, highlighting the key points, and a written analysis of what it all means.
Strategies
Now that you have the data, what's next? Let our experts help you implement the data in the most strategic way possible.
Meeting your objectives, that's our deliverable. Contact us today with your most challenging project, we're waiting.
