Thursday, April 27th, 2017

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The Zogby Poll

You have questions, who are your best customers, where are they, how to retain them, which product "speaks" to the market, what's the best message, what do people really think?

We help you find the answers. Whether on the phones, face-to-face, or online, we'll partner with you to create a research project that gets at the core of your business, product or message. And we don't stop until your questions are answered. Some people just want the data, we can do that. Some people want help with the analysis, want to see more deeply what the answers really mean. We can do that too.

Zogby Analytics provides several services related to public opinion and market research. Our talent lies in providing the following types of research:

 

  • Research Methodologies
    • Live Operator Telephone Polling
    • Automated Telephone Polling
    • Internet-based Polling and Online Surveys
    • Customer Satisfaction Surveys
  • Traditional Focus Groups
  • Online Focus Groups
  • Analytics/Detailed Professional Analysis of Data
  • Market Research Studies and Surveys

 

Other Types of Research

  • Intercept Interviews: are useful when data needs to be captured at a specific site/location, such as a busy street corner or an historic site.

  • Influencer Surveys: in-depth surveys utilized for small, specialized audiences, such as opinion leaders.

  • Dial Testing: testing audio/video clips among audiences in real time. Survey results are collected through a hand-held voting device and can be displayed in real time for immediate use.

  • SMS Polls: rapid response surveys, allowing users to text their responses to a given number from anywhere using their mobile phones.

  • Hard to Reach Populations: Surveying difficult to reach populations is one of our hallmarks. Whether C suite executives, or people in other countries, from London to Saudi Arabia, we've surveyed them all. Or perhaps you're interested only in respondents with a who need a particular drug, or doctors who use a specific piece of equipment, or adults who only use one sort of coffee, whatever it is, we will find them. Just ask!

  • Channel Checking: Independent third party analysis is the key to successfully investigating a company for your investment purposes. We are experts in this area and have done hundreds of channel checking projects. We understand the value of this work, and we know that in addition to needing a complete picture, you require complete non-disclosure. Contact us today for information regarding your channel checking needs.

Meeting your objectives, that's our deliverable. Contact us today with your most challenging project, we're waiting.
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