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Mandating Sketchiness By Jonathan Zogby

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There are always timeless games we play as children that we never tire of. Games such as monopoly, twister, and trivial pursuit are so great they have been played by generations over and will continue to be enjoyed by adults and children for many more years to come.

As of yesterday, until a Romney aid described the likely Republican nominee's strategy in the general election as similar to an Etch-a-Sketch, in that Romney could "shake it up and start all over again," the collective unconscious might have forgot about that fun little mechanism that allows us to draw nearly impossible black and white grainy pictures which only a handful of geniuses around the world can create works of art on. It's similar to the Rubik's Cube (I used to pull off the stickers and coordinate them by color) in that it's too damn hard to figure out.

So Romney's rivals were quick to pounce on this gaffe and began handing them out to crowds and appearing with them all in an effort to show how Romney is a shape shifter and isn't a true conservative. It got me thinking what if everyone started using Etch-a-Sketches on campaigns to their advantage.

Maybe the Etch-a-Sketch can be reinvented as a new form of mass media, in which everyone can link their little sketches and communicate. Obama could sketch his new pipeline dream from Oklahoma to Louisiana and show how this will not lower gas prices; Gingrich could demonstrate some of his Fannie Mae and Freddie Mac history lectures as sketches, or Santorum could argue how pornographers will use sketches to corrupt children. Romney could sketch a historical trend line on his liberal and conservative views. The US government could Etch-a-Sketch our ever increasing debt or sketch the can being kicked down the road. I think I'm on to something. As a matter of fact, I'm sketching dollar sign as I write this. But alas, there will be many who say this all sounds so sketchy.

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