Pollster John Zogby tells Newsmax that while Mitt Romney is struggling to win the women's vote, his wife Ann is a "tremendous asset" to his campaign Recent polls show Romney gaining on Obama in popularity among women.
Assessing how the Republican candidate will likely fare with female voters, Zogby says in an exclusive Newsmax.TV interview: "When we look at the women's vote what we're looking at is married women, who tend to be a bedrock conservative group that the GOP has counted on.
"Then there are younger women, mainly single women, that were bedrock for Barack Obama. He is doing extremely well among single women. We had indications that like other young voters, younger single women weren't even going to vote. The contraception issue helped to change that.
"For a while Obama was leading among married women, but now things seem to be heading more normal as Mitt Romney shows a public face and a side to women that's much more appealing than, say, a Rick Santorum. And I'll tell you what that side is, it's Ann Romney.
"She freely chose to be a mom. She is choosing to speak on behalf of working women, particularly among a lot of single moms out there and moms who are in the work force and struggling.
"Even though she is a very wealthy woman, what she is saying is I really care about you. I'm a woman. I raised a family. I know at least partially what it is like. This is something that Mitt has not been very good at doing himself.
"She is a tremendous asset to his campaign, no question about it."