86% Have Bought Gifts Online Previously


UTICA, New York - A Zogby Interactive poll finds that 63% of U.S. adults would rather do all of their holiday shopping online than braving the local malls, and that 64% plan to make holiday purchases online this year.

On the other hand, even though 86% say they have made online holiday gift purchases in the past, 31% prefer to do all their shopping at the mall this year, and 22% do not plan to buy any gifts online at all

Those results are very similar to those given by U.S. adults in a Zogby poll conducted last year, when 61% preferred exclusively shopping on the Internet, 23% said they would rather shop at the mall, and 69% said they planned to purchase holiday gifts online.

The most recent poll was conducted from November 19-22, 2010. It consisted of 2,055 U.S. adults and has a margin of error of +/-2.2%. A sampling of Zogby International's online panel, which is representative of the adult population of the U.S., was invited to participate. Slight weights were added to region, party, age, race, religion, gender, and education to more accurately reflect the population.