Enter the First Globals
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- Published: Monday, 01 July 2013 10:54
By: John Zogby Forbes.com Contributor
For Americans born between 1979 and 1994, history has invaded their sense of well-being and self, not once but twice. The signal event was, of course, the horror of September 11, 2001. If history were a guide, then predictably these high school and college students, along with their entry-level job colleagues, would have reacted by turning inward, rallying around the flag, wanting revenge-much like my older cousins and professors of the World War II era reacted to Pearl Harbor. But this group was already different. They played more soccer than baseball; they watched the World Cup. Technology from MTV to the Internet put them in touch with the rest of the world on a moment's notice. They consumed global brands. And they were already developing their own networks that included intimates or acquaintances beyond the community where they lived.
